Advertising and Marketing
by Clay Marafiote
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Welcome to 2010, a brand new year!
After all the parties, TV
specials, and college bowl games, I have this question for you:
"Has anything really changed?" (I mean, other than the date.)
Well, looking back over the last twelve months, it should be
fairly obvious that plenty has changed -- and unless you spent
last year on a deserted island, you (hopefully) don't need me to
So, let me ask you something else, something very important...
How are you responding to these changes? Are you doing the exact same "things" today that you were doing last January? Or even in August? If you are, I have to tell you there's a good chance you're missing your mark -- and probably some new and profitable opportunities as well.
"What specific 'changes,' 'things,' and 'opportunities'?" you ask.
You can figure these out by doing a little market research. But before you attack the latest reports, case studies, and industry analyses, I want to recommend a little book that you can use to help you get started, possibly in a new and improved direction.
It's short and simply written, but the questions it raises can help lead to some powerful realizations.
So, yes, it's worth the 1-2 hours it takes to read. And I'll go as
far to say (after rethinking what "change" means to you and your
company) your research and planning will take on renewed and
I'm talking about, "Who Moved My Cheese" by Spencer Johnson. If you've read it, let me know what you think. If you haven't, in light of where we are today, you might want to grab a copy and see where it leads you, keeping in mind...
"When you're through changing, you're through."
you and yours a very happy and prosperous 2010. And here's to "change," because with it comes unlimited possibility.
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