Here is an
article about having a good marketing Plan.
I've been conducting a small project that's just about
done. And, frankly, what I've uncovered has my head spinning!
we talk to prospects everyday who come to us with their marketing "challenges." And we get to look inside a lot of different companies -- what they do and how they operate. Part of this includes talking
about their business strategy, and more specifically, their marketing plan.
Four times out of five, this turns out to be a pretty short conversation.
Because most companies don't have much of a plan, and even fewer take the time to put a plan on paper.
If you want to waste a lot of money, by all means try marketing without a marketing plan! It's a little like
trying to drive while you're asleep. Sure, you might getdown the street, but chances are you'll wind up in the
Here's some good news: Writing a marketing plan doesn't require complicated software, thick manuals,
or expensive seminars. And it doesn't need to be perfect, in fact, I don't think there is such a thing.
To get started, all you need is a napkin and a pen (this is at least 150% better than trying to keep it in your
Next, write down in simple and realistic terms:
What you want to achieve with your marketing efforts
A description of your target prospects
The main message you want to communicate
The type of media you want to use
The percentage of your budget you'll devote to marketing
Here's the point.
Based on my research and experience, just by doing this little exercise you'll be miles ahead of your competition.
Your plan can always be tweaked, added to, or revised to deal with changes and bumps in the road as "things" pop up.
Marketing plans tend to evolve.
One thing's for sure, with a marketing plan you'll be awake at the wheel. Without one, you might as well be asleep...
and experience says there's a good chance you'll wind up in a drainage ditch.
So, please put your plan on paper!
Prospects and Marketing Resources:
- How to Write a Marketing Plan, Sample Marketing Plans