High Quality and Marketing
by Clay Marafiote
Here is an
article Always Make Sure Your Products are High Quality.
I was reminded this week about something a wise, old entreprenuer told me when I was growing up: "Always make sure your products are high quality, including the smallest details."
Are you thinking this is a no-brainer? Something that's
blatantly obvious? Not even worth talking about?
Well then, you'd probably be surprised at how many times the ball gets dropped here (I always am).
"How does this relate to marketing?" you ask.
Top-notch products and services tend to sell themselves. People appreciate value and word gets around. On the
Advertising (typically) won't sell a bad product. In fact, there's an old saying in this business that goes something
"Nothing kills a bad product or service faster than lots of
Good advertising gets people talking. But, if what you're selling isn't up to standards, then talk quickly turns to your
product's defects. Like it or not, people just love to tell their friends about a bad experience. And here's the kicker.
Bad news travels fast, much faster than good news!
While I believe in the power of publicity, this is exactly the kind of publicity your business doesn't need! So, before you start your next marketing campaign, do yourself a favor.
Remember Ford's old slogan and make quality "job #1."
Quality Products and Marketing Resources:
- There usually is a tradeoff between product quality and price