Brochures and Marketing

by Clay Marafiote

Here is an article Marketing and the Brochure.

Have you ever wanted a powerful tool that can 1) give you instant credibility with your prospects and, 2) doesn't cost a bundle?

Use a brochure!

Why? Because a well-designed brochure tells the world you're in business and serious about what you do. It adds an all important sense of stability and legitimacy to your company (keep in mind that "well-designed" is vital...you only get one chance to make a good first impression).
Another reason to use a company brochure is that it works as a very valuable "door opener". There are a lot a prospects out there in your marketplace who won't even consider doing business with your company unless you give (or mail) them a brochure, first.
I just got back from a trade show in Chicago. Guess what I (and just about everyone else there) brought back home as a reminder of who I might want to deal with? Yep, lots of brochures. I'll keep the best ones from the companies I'm thinking about using down the road...and it is pretty safe to say that the other show attendees (all 5000 of them) will do the same.

The point here is that a brochure keeps your name and message in front of a prospect. It's also an excellent selling tool and a great way to give your customers more information about your company, product, and service long after you've talked with them.

In a nutshell, a brochure has lots of uses and is one of your best and lowest-cost marketing tools available. If you make sure it's professionally designed and used effectively, a quality brochure will give you plenty of bang for your buck!

Marketing what customers want

- get the attention of your prospects when using brochures
Brochure Marketing : 12 Tips on How to Do it Effectively