About Small Opportunities and Marketing

by Clay Marafiote

Here is an article about Small Opportunities Equal Great Enterprises and Marketing.

Let me ask you something.

Are you paying attention to what your competitors are "leaving out"?
You should be.
Try this little exercise: take a good, long look at your most successful competitors. Is there a section of the market they aren't paying attention to? Are there people (and companies) they aren't reaching. Who could be YOUR customers?
Here's the thing. Most businesses are short on time, people, and money (can you relate?). And even the most successful companies in your industry (or sector or field or niche) wish there were more hours in the day, more hands to help out, and more money to buy resources. There never seems to be "enough."

Marketing Tip

The point is, even the top companies fall short in some areas. Look for those areas and jump on the opportunities that they're missing. Then tweak your marketing to point out how you provide a service or product that your prospects your competitors' customers want but haven't found.

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