About Specialize Marketing

by Clay Marafiote

Here is an article on Specialize Marketing.

There is no victory at bargain basement prices.

A lot of people (and companies) will pay more for a specialized service. It's true. And you don't need to look very hard for examples -- they're everywhere.
Just the same, here's a "for instance": We all know that a general practitioner (MD) can make a pretty good buck. But a doctor who specializes (like a brain surgeon) can earn tons more. And to take this example a little further, the doctor who becomes one of the world's top authorities on... let's say, "frontal lobe head injuries"... commands just about any price he/she wants.
Getting the picture? The point is, people who specialize and get known as an expert in their field can ask for and get much higher fees, usually without their prospective customers flinching.
As a matter of fact, higher fees can play a big part in prospects perceiving someone (shouldn't it be you?) as the ultimate expert.
Why?

Because customers want quality... and most professionals are familiar with -- and place some credence in -- the old adage, "You get what you pay for."

Here's the thing: If you shirk your responsibility to create markets for your salespeople, you do it at your own peril!
"But I have to take on all types of projects just to pay the rent!" you say.
No problem. Keep right on offering a wide variety of services. But pick one that you do especially well and highlight it in your marketing. Then use testimonials from customers, media, and other experts to show prospects you're one of the best.

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